Telling the story of Sealy
To further enhance Sealy’s presence and reputation, the Sealy brand book was developed by Artejano for the Sealy marketing team.
The brand book needed to tell the story of Sealy, explore their heritage and ethos, and explore just why they are the world’s number 1.
Writing the book
Our creative team worked closely with Sealy to ensure that the look, tone and feel of the brand book enhanced the Sealy brand, promoted their innovation, and highlighted their qualities.